Synergy- Similar to convergence but used to describe how companies can pool their resources and exploit products in different markets.
Institution- Refers to the companies or organisations that provide media content and involves an understanding of media as business
Audiance- This refers to the way in which people engage with the media. The new digital media: convergence, user-created content and social networking have transformed the audiance from a traditional 'mass' into a 'fragmented' definition.
Production- Recording music
Distribution- Promoting music and getting into shops, on the radio and downloaded for payment
Consumption- People buying CDs, downloading music, paying for live concert tickets and purchasing related products
Vertical Intergration- Where a media company profits from all aspects of production, distribution and consumption
Horizontal Intergration- The merger of competing companies from the same line of business and involving at the same level of activity
Globalisation- The growing tendancy of industrial and commercial companies to merge and operate on an international rather than a national or regional basis
Analogue Music- Music that is recorded
Major Record Label- The more popular record labels in the industry. The main examples of major record labels include Sony Music, Warner Music and Universal Music
Mainstream Audiance- People, activities, or ideas that are part of the mainstream are regarded as the most typical, normal, and conventional because they belong to the same group or system as most others of their kind.
Fans- A supporter of a certain group or band who show enthusiasm to this group/band
Active Audiance-
Audiophile- People who has a great intrest in hi-fi (or high fidelity). This tends to take place at the home
Early Adopter- A person who is an early customer of a certain product. Basically a trendsetter.
Consumption-
Web 2.0- The second wave of internet use which was a development of user-enabled content as well as cloud computing
Meta-tags/Personalisation- Meta-tags are described as HTML codes which enables peronalisation, such as <Bold> </Bold> changing how bold a text is
Download- Copying data from the original source and transferring it to another computer
Streaming- Transferring data in one continuous and steady stream. This is rather than downloading a large file and tends to be videos or music.
Peer-to-Peer (P2P)- Network that does not rely on servers, instead the clients (peers).
Piracy- Piracy is the illegal copying, distribution, or use of software
Portability/Minituralisation- When certain technologies are reduced in size and become more 'portable'
Multi-track Recording- The technique of recording and re-recording multiple sound sources at one independant time.
Sampling- Using a portion (sample) of a sound recording and re-using it as an instrument or a different sound recording of a song or piece
Digital Audio Workstation (DAW)- An electronic system designed solely or primarily for recording, editing and playing back digital audio
Artists & Repertoire (A&R)- The people responsible for signing new artists to a record label, in short talent scouts
Record Deal-contract-royalties- Royalties are the amount of money
Distribution- Buying the product from the producers and selling it
Plugging/Marketing-
